Monday 16 November 2009

Task 2-Audience and Institutons




Bauer-http://www.bauer.co.uk



Bauer is the largest privately owned publisher in Europe, publishing in Germany, France, Spain, Portugal and the United Kingdom. Additionally, Bauer publishes in the United States and Mexico.
The Bauer Publishing Group was founded in Hamburg 1875 by Johann Bauer. Under the management of four generations of the Bauer family, The Bauer Publishing Group has grown from its humble beginnings as a printing house into a worldwide publishing empire comprising 282 magazines in 15 countries with 6,600 employee’s worldwide and annual turnover of 1.79 billion Euros.




Bauer entered the U.K. scene with Bella magazine in 1987. Introducing a new format that mixes previously unseen real life editorial and exciting service features, Bella made a significant impact on the women's market. The company gained attention again in 1990 with the launch of Take a Break magazine. Touching the lives of millions of women with its unique blend of upfront real life and competitions, the title quickly became market leader. Despite strong competition, Take a Break has maintained its no.1 status, currently selling over 1 million copies a week.



The 1990's saw H. Bauer further strengthen its portfolio with the launch of TVQuick in 1991, that's life! In 1995 and TVChoice in 1999. Together with sixteen successful puzzle titles within the stable, H. Bauer has always had a major presence in the UK magazine market with a considerable market share. In 2008, Bauer expanded its portfolio further by acquiring Emap’s Radio and Consumer Magazine divisions and changed the name of these new UK businesses to Bauer Media. The magazines published in the UK are all niche magazines.



IPC media=http://www.ipcmedia.com/

IPC Media (formerly International Publishing Company ltd) is one of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year.

In 1968 the company bought the Daily Mirror and became the IPC-Mirror Group. It was then purchased itself in 1970, by Reed International, who in 1974 separated the company into two groups, IPC, formed of the magazine publication holdings; and Mirror Group Newspapers, formed of the newspapers. The latter division was sold to Robert Maxwell in 1984. In 1987 all comics holdings were placed in a separate division, Fleetway Publications, which was again sold to Robert Maxwell.


The company was renamed IPC Media in 2000. Cinven then sold the group to Time Inc., the magazine publishing division of Time Warner, in 2001.It was renamed IPC Media,to give it a new identity to go hand-in-hand with a strategy based on being a brand-centric business.


IPC’S digital portfolios offer something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

  • The men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

  • The mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.

  • The upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
BBC magazines- http://www.bbcmagazines.com/


BBC Magazines is the magazine publishing division of BBC Worldwide, the commercial subsidiary of the British Broadcasting Corporation.
The published magazines fall into five categories being:Adult,Teen,Pre-teen,Pre-school and educational.Within these categories there are several different niche magazines that fall under them.
Within the different categories the magazines are all targeted at different audiences ,the teen magazine TOP OF THE POPS is targeted at teenage girls where as the adult magazine Top Gear is targeted at mature aged men. BBC magazines brand themselves as 'Magazines for life' this title is lived up to as they provide a wide variety of magazines for different audiences from cooking to Cbeebies so they are sure to please everyone.






Development Hell-http://www.developmenthell.co.uk/


Development Hell Ltd is an independent media company based in Islington, London.
and they currently publish two monthly magazines, The Word and Mixmag,which are both niche magazines.The company was set up by David Hepworth and Jerry Perkins, two former EMAP executives with more than 35 years combined experience devising, editing and publishing titles such as Q, Empire, Mojo and Heat.

The Word is a music magazine published monthly in the United Kingdom. It was voted UK The magazine is divided into two sections; the front, which features photographs, interviews and features, and the rear, which concentrates on reviews of CDs, DVDs, books and films.
Regular features include 'Face Time' (an interview feature), 'Departure Lounge' (obituaries), 'Word to the Wise' (an interview) 'InBox' (letters to the editor), and 'The Last Word', the reviews section.Each issue comes with a free Now Hear This CD, showcasing 15 tracks from forthcoming music releases.


Mixmag is a British dance music and clubbing magazine. It styles itself as "the world's biggest selling dance music magazine Having begun 1982 in the United Kingdom, it covers dance events, and reviews music and club nights. Mixmag has coined terms and phrases to describe genres and conventions within dance music.

Both the magazines published by Development Hell are Niche as they are both music magazines.There brand image is producing successful music magazines in the UK.

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